Tools and concepts for strategic decision making on Market Intelligence

The aim of this paper is to output a critical book review of Market Intelligence: Building Strategic Insight by Jenster & Søilen (2009). The purpose of the book is to provide helpful and practical information about market intelligence and analysis for real life situations for managers. The book reviewed is conducted by using systematic review for gathering information in the field of market intelligence. The book reviewed is written by two Nordic authors: Jenster and Søilen. Jenster is a Danish Professor that specializes in strategic management and entrepreneurship. Jenster is working as a professor in China Europe International Business School, and he has earlier worked as a consultant and a board member for international companies. Jenster has previously published over one hundred books, as well as several articles concerning management issues, which some of those are written regarding competitor intelligence, company analysis and managing industrial and business to business marketing. The other author, Søilen is a professor currently working in Halmstad University, Sweden. Søilen works also as the Editor-inChief of the Journal of Intelligence Studies in Business (JISIB) and the Senior Editor of the International Journal of Innovation Science (IJIS). Søilen has published books and several articles for Journal of Business Research and European Business Review. Among others, books and articles concerning market intelligence written by Søilen include: public and private intelligence, business intelligence, competitive intelligence, innovation benchmarking, market intelligence at trade shows, information systems and economic intelligence, and competitive intelligence. Targeted audience for the book is managers, business school faculty and students.